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"We bring you world-class wines at affordable prices"

Dear Wine Lover,

Wine Insiders began as A Taste of California 32 years ago when I wanted an alternative to expensive, large-store wine offerings. I used my connections in the industry to gain access to both well-known and hard-to-find wines. And I assembled an expert tasting panel to make sure I sold only the best wines to my customers.

Over the years, we've expanded our connections to include wineries all over the world. Our basic goal, however, always remains the same: to bring you fabulous wines you can enjoy on your own or serve with confidence. And they're all backed by our money-back guarantee.

John Davis, Founder


Meet our expert wine panel
We sample 2,000 wines a year to make sure we bring you only the best. Scroll down to meet the members of our award-winning panel from left to right.

Brent Shortridge Brent began his career as a chemist with the legendary Andre Tchelistcheff winemaker. He is presently chairman of the international program for the Wine Institute in San Francisco. He has extensive experience in almost every .aspect of the industry, from the cellar to the boardroom.

Sara Malone A gourmet cook, Sara has a keen understanding of the relationship between food and wine. She is also a Master Gardener who brings special insights to the importance of the grape-growing process.

Johanna Bernstein An active member of Women for WineSense, Johanna combines her love of wine with an appreciation for the fine arts. She has played a key role in marketing for the wine industry.

Philip Zorn Philip has been associated with such notable names as Sunny St. Helena, Gauer Estate and Tria. He has a thorough knowledge of the winemaking process and is currently the consulting winemaker for 6 different brands.

Vincent Bouchard (not pictured) Descended from 8 generations of French winemakers (Bouchard Pere et Fils winery), Vincent presently works with 5 French cooperages and oversees the production of fine Porto at his 300-year-old estate.

Wine Insiders does the shopping for you

Our award-winning wine panel personally evaluates 2,000 wines each year.



We approve only 5 out of 100 bottles we sample, ensuring you get delicious wine every time.
And we ship our wines right to your door, bypassing the big wine stores.and passing our discounts to you.


‚ÄčOur Money-Back Gurantee 

If you're not 100% delighted, send back the unopened bottles. We'll refund every cent you paid, including the price of the bottle you opened.