Château du Colombier, one of our favorite Bordeaux reds, is on a major hot streak of gold-medal wins (including one for this thrilling new release). If that impressive pedigree alone isn’t enough to make you add to cart, here are three more reasons why you NEED to taste it for yourself: 1. Bordeaux is the world’s most famous wine region and a bottle will definitely grace your dinner table with a little extra “wow!” factor. But it’s not just the flashy First Growths making excellent wines—so many of the region’s family-run boutiques (like Colombier, which is helmed by the fourth-generation Etienne family) are crafting fantastic wine at equally fantastic prices. 2.Château du Colombier is certified Haute Valeur Environnementale (HVE), meaning it’s met some of France’s strictest standards of sustainable farming and agricultural practices. 3. It’s…delicious. Mainly Merlot (with a healthy slug of Cabernet Sauvignon), Château du Colombier is filled with inviting characters of red currant and cherry, plus delicate hints of vanilla and spice. Fine-grained tannins round out an elegant structure and frame a long, smooth finish. Whip up a Sunday roast beef dinner or pair with braised beef short ribs.